Going Out on a High Note with Nissan: Fun Chasers
Our final commercial for Nissan, Fun Chasers, was a true celebration—and a perfect way to wrap our partnership. Built around the concept Let’s Outfun the Outdoors, the spot highlights how Nissan’s SUV lineup gives people access to spectacular outdoor spaces—and turns them into social playgrounds.
To bring this idea to life, we leaned into the energy of Zumba—a global phenomenon rooted in Latino culture and driven by community, rhythm, and fun. Its fusion of Latin genres like salsa, merengue, and reggaeton, plus its social, family-friendly vibe, made it the perfect hook. We imagined a group Zumba session taking place in the wild, showing how Nissan makes even the most unexpected adventures possible.
We were also lucky to collaborate with Zumba’s creator, Beto Perez, who helped promote the campaign and brought authenticity to the spot.
Fun Chasers was more than just a commercial—it was a joyful sendoff, and a reminder that adventure is always better together.