Shorty Award
Client: Feeding America

fluent360's creative campaign, “The Full Effect” recently won a 2023 Shorty Award Audience Honor in the Public Health category. We launched the new fully integrated PSA campaign, “The Full Effect”, to inspire conversation and drive passion for the issue of ending hunger in the United States. 

US Army
Be All You Can Be (Reboot)

fluent360, as part of Team DDB, played a key role in helping the U.S. Army modernize its iconic “Be All You Can Be” ad campaign. We led the strategy, creative, and production for several Gen Z-focused, multicultural marketing spots, including “First Arrival”, “First Patch”, and “First Target”.

Adler University

Adler University is a higher education institution that is dedicated to graduating socially responsible practitioners, engaging communities, and advancing social justice.

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Alex Fino

I started at fluent360, then known as Team Ignition, in February 2011.  At the time, I was one of 4 employees and today we are over 100. It has been an amazing and completely rewarding journey filled with all the highs and lows one would expect.

The Team Ignition years were tough but highly rewarding, to say the least.  It was long hours, high stress, and more pressure than I had ever experienced. I had been working for 16 years and felt experienced and confident that I knew what I was doing – those early Team Ignition years forced me to throw out everything I believed I knew...

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Darian Forh

The evolution of the Nissan multicultural business has an interesting story and history. Never had Omnicom called upon multiple multicultural agencies to work together as part of an integrated agency model on a single piece of business. Other automakers like Ford and General Motors had multiple agencies working on different multicultural segments but not under a single moniker.

As lead on the African American audience work, I had an opportunity to build a new team and work alongside other great multicultural agencies in the industry. Team Ignition was the original group that housed...

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Hannah Adams

My time with Team Ignition began as part of a small and lean team of individuals dedicated to a vision of a more inclusive marketplace. I started as an executive assistant, and moved to the account team shortly after, as I always had an interest in helping to shape brand narratives and business goals. I joined the team with little advertising experience, but a huge desire to learn and contribute. Being part of a tiny but mighty team granted me exposure to all parts of the agency and I quickly found my footing – learning from every department from creative services, to production...

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Héctor Arellano

I joined Team Ignition in the winter of 2014.

Moving to Chicago during the winter was definitely a memorable experience. At the time, Nissan was our main client… really our only account.

I was excited at the opportunity to step into a role where I finally had creative control. I was there at all levels, from concept to traveling to presenting to Nissan and production. I grew up quickly and gained a lot of experience. In those early days, the team was small. I wore many hats. I would write scripts just as much as I would design.

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José Suaste

I must admit that in 2011 when I first started working with fluent360, or Team Ignition as it was called back then, I really was kind of confused. Back then, Team Ignition had a strange setup in my young creative opinion. Nissan was the client, but the creative wasn’t in-house. They farmed that out to various multicultural agencies.