The Work

fluent360 Shares Inspiring Soldier Stories Through U.S. Army Animated Series

fluent360 Shares Inspiring Soldier Stories Through U.S. Army Animated Series

fluent360, as part of an integrated agency team, helped bring five incredible US Army soldiers’ stories to life through the animated series, The Calling. This campaign, available in both English and Spanish, was targeted toward Gen Z and aimed to highlight the diversity of those that serve through relatable and impactful short films. The Calling is part of an ongoing effort by the US Army to modernize its marketing, extend its reach and show diversity as its strength. After launching, it was dubbed AdAge Creativity Pick of the Day.