The Work

fluent360 Brings Authenticity to CDC Flu Season Campaign

fluent360 Brings Authenticity to CDC Flu Season Campaign

fluent360 created the national campaign “No Time for Flu” pro bono in partnership with the Ad Council, CDC, and AMA to increase awareness and urgency around getting the flu shot. The disproportionate impact of both COVID-19 and the flu on the heaviest hit groups, Black and Hispanic communities, was top of mind throughout the creative development process and was reflected in the PSA.