We are creators at the heart of identity, believing self-expression fuels culture. With relentless curiosity, we help brands break boundaries, spark conversation, and connect authentically.
Featuring real Soldiers on real missions, “Uncommon Is Calling” highlights the extraordinary experiences of those who serve part-time in the Army National Guard. fluent360 led the campaign’s creative execution on behalf of Team DDB.
The campaign shines a light on the dual roles of Guard members, who serve as both everyday civilians and essential responders during national emergencies...
Research revealed that for many, particularly within African American and Hispanic communities, the motivation to buy a home goes beyond personal investment. It is about family, legacy, and the desire to support a thriving network. Yet, these same communities face disproportionately high denial rates when applying for home loans.
This became the foundation for Wells Fargo’s approach to the Homebuyer Access Grant. The goal was not just to educate and empower multicultural homebuyers, but to take a meaningful step toward building long-term trust and advocacy within these communities.
Ending hunger is no easy task—but if any city can do it, it’s Chicago.
In June 2024, the Greater Chicago Food Depository partnered with fluent360 to launch We Can Beat This, a campaign designed to galvanize current donors and inspire new ones to come together to fight hunger.
Going Out on a High Note with Nissan: Fun Chasers
Our final commercial for Nissan, Fun Chasers, was a true celebration—and a perfect way to wrap our partnership. Built around the concept Let’s Outfun the Outdoors, the spot highlights how Nissan’s SUV lineup gives people access to spectacular outdoor spaces—and turns them into social playgrounds.
Our strategic planning model looks past demographics and embraces identity
A creative approach to authentic connections
A smarter media planning and buying approach for optimal placement
A social listening model that tracks the movements and mines new insights from our audiences