Make way for the Greater Chicago Food Depository’s newly appointed lead creative agency, fluent360.

The partnership will produce integrated campaigns that connect the most vulnerable communities with programs and services available through the Greater Chicago Food Depository and donor-focused efforts to inspire giving.

According to annual brand tracking research conducted by Harris Insights & Analytics, GCFD’s brand awareness is strong, but inflation, elevated food prices, and the rollback of crucial pandemic-era public assistance programs have made it increasingly difficult for people to feed their families.

“As a proud native of the South Side of Chicago, I am deeply honored to collaborate with yet another Chicago powerhouse organization dedicated to our vibrant community. fluent360 is designed to identify insights that move multiple audiences to action. By joining forces with the Greater Chicago Food Depository as marketers and advocates, we will help our neighbors and continue fighting food insecurity,” said Danielle Austen, founder and chief executive officer, fluent360.