fluent360’s creative campaign, “The Full Effect” recently won a 2023 Shorty Award Audience Honor in the Public Health category.

We launched the new fully integrated PSA campaign, “The Full Effect”, to inspire conversation and drive passion for the issue of ending hunger in the United States.

“The Full Effect” showed what can happen when the time and energy people spend on being hungry is spent on bettering themselves and their community.

In America, there are 34 million individuals who do not get the meals they need to thrive. During the pandemic, millions of people already facing hunger experienced a crisis within a crisis, with lost wages, missed school meals, and potential increased health risks amplifying the critical need for support. 40% of individuals seeking help during the pandemic had not sought help before, and the Black and Hispanic populations are still disproportionately affected.

We took great care in ensuring the campaign approached hunger, and those facing hunger, with dignity.

“Food insecurity is one of the most devastating issues facing Americans and specifically people of color, who are sadly over indexing at an alarming rate. And this includes households with children,” said Danielle Austen, Founder and CEO of fluent360. “As not only marketers, but advocates for the multicultural community, partnering with Feeding America and the Ad Council was mission driven and aligned with our own values.”